Medium- Latin Definition: Something in the middle.
The Latin definition of the word Medium, acts as a metaphor to McLuhan’s The Medium is the Messageas he believed to look beyond, read between the lines and to not state the obvious. This explanation is referred in Mark Federman’s What is the Meaning of The Medium is the Message?
“A McLuhan message always tells us to look beyond the obvious and seek the non- obvious changes or effects that are enabled, enhanced, accelerated or extended by the new thing.”(Federman, 2004, p. 2)
According to McLuhan, a medium is anything we utilise to expand ourselves- “the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”(McLuhan, 1964, P.7)
This can be conveyed through media as it was not the content exhibited that mattered but the platform in which it was exhibited on. The more we progress and evolve in the technological world, the platforms we use to create our portrayal of ourselves and express our uniqueness is continuously expanding.