How Does This Representation Interpret To You?

Images can be created as a means of communication. They are a medium that informs about physical realities, as well as representing the social and political logic of our communication. 

The image ‘Desertification’is the representation of how desertification destroys 6,000 species a year. The imagery was chosen to visually depict this idea with the elephant deteriorating into a cloud of dust, depicting the dry and eroded of arid landscapes. It brings forth factors, such as climate change and human activities.

Desertification’is to create awareness to the audience of the extreme climatic changes and how the rapid transformations negatively impact the creatures that have grown accustomed to their environments. 

This image is the result of someone’s intention to affect others. Not only does it show the physical realities but also creating an emotional response as the image confronts the audience and makes them question as to ‘what will happen once they’re extinct?’ 

References:

https://www.trendhunter.com/trends/wwf-desertification-campaign

https://www.adsoftheworld.com/media/print/wwf_elephant_5

http://www.graphicbuzz.net/2012/03/ad-wwf-desertification-effect-on.html

One thought on “How Does This Representation Interpret To You?

  1. I like how you went into depth about how you view the image. It highlights how different people can read information in certain ways, allowing them to have their own opinion on things. You’ve included only one image, this makes your blog post very simplistic and effective, however I think having more visual opponents to this blog would visually make the post more appealing and welcoming for your audience. You could have also improved your blog if you had analysed all the possible ways an individual may interpret the complex image not just in the way you view it. You also ended your blog with a question for the reader which I like, It really makes the audience engage and think for themselves.

    Liked by 1 person

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