Medium is the Message: ~Aesthetics~

From the Industrial Paradigm of sharp boundaries between conception and production to the Internet Paradigm of mass customisation and dissolving the boundaries between production and conception, we are now in a society of digitisation where there are eternal sources that can be transformed into our own. This is where the introduction of new digital content arises through Glitch Art, vaporwave& a e s t h e t i c s.

My understanding of these terms were quite vague and something I couldn’t go in depth about. From further research I’m surprised how much Glitch Art, vaporwave & a e s t h e t i c s have had significant impact on Digital Media, creating endless opportunities of reproducing sources and creating new content to our personal interest and ideals. This coincides with Mcluhan’s ‘Medium is the Message’being “an extension of ourselves” as the new content we create through Glitch Art, vaporwave & a e s t h e t i c s is an extension of us as individuals and how we produce and reproduce media to what appeals to us, creating a sense of authenticity.

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