Memetic Warefare

Memes are continuously evolving and being remediated into portraying peoples political, social and ethical views. Meme Warfare became very present during the 2016 US campaign. This was discussed in an article by The Guardian as it was stated “political memes are no longer rare flashes of uncensored personality or intensely manicured visual messages. They are now born from the swamps of the internet in real time, distributed from the bottom up.” The usual media distribution of Campaign Propaganda through the News, articles and the Newspaper, had been remediated by individuals to what we know as memetic warfare, where “Internet memes are deployed in battles of politically motivated and semantically targeted content across social media as part of a period of broader conflict” (Wall & Mitew, 2018). The popularity of the memes throughout the 2016 campaign grew to such an extent and became quite persuasive that people started to believe them. This brings forth just how strong memes are in the social media world and considering the impact it had on the 2016 campaign, there is sure to be a lot more that Memes will influence in the future. 

6 thoughts on “Memetic Warefare

  1. Great blog post Amelia, I like that you had plenty of links and quotes throughout. I also like that you discussed how this topic was so prevalent in the 2016 US elections.
    looking forward to reading more.


  2. Hi Amelia,

    Great post about memetic warfare! What is extremely interesting is memetic warfare isn’t always that recognisable. There are countless movements, celebrities & situations in everyday life that contribute to politics. Most of this as well goes under our noises and we believe that these movements hold value, truth…however we shouldn’t believe everything we see on the internet.

    Memetic warfare is a dangerous form of propaganda as it holds so much power with this. A very interesting example would be AOC, if you aren’t sure who this is she is a Democratic U.S. Representative. She has also been streaming via twitch, playing with other gamers and Politian’s..why this is so important is because thousands of memes have formed from this. Plus not only that her playing Among Us is political warfare / meme warfare already. It is crazy to think a Politian playing Among Us yet she did. So that is definitely something extremely interesting I would research! Have a look at the memes from this:

    I hope that has made sense! Looking forward to reading more blogposts from you 🙂




  3. Great post about memeatic warfare, i really like how easily disgesitable the content was. It gave clear inside to what meme warfare is and how it may impact us in the future. I also like the reference back to the draft out daughters as an example of


  4. Hey Amelia,

    Like your post. I really liked the way you spoke about how the 2016 US election was an example of the weaponisation of memes when it comes to fighting an information war. I also think your remediation raises an interesting point about how people who normally don’t find themselves politically engaged can be reached if the methodology is correct.



  5. Hey Amelia! I loved this blog post and it’s definitely super informative and interesting. In my blog post for this week, I also focused on the meme warfare aspect of the lecture, making a Obama Hope Poster-style Donald Trump meme. I love your remediation for this week as it wholeheartedly captures the ideas which I was hoping to talk about, that the meme-style political talk can really impact people, more recently it does so more than traditional media. Take a look at this article about how memes are impacting life more and more, I think you’ll really find it to be an interesting read!


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